Independent thinking.
Commercial relevance.
KS Market Research & Intelligence helps businesses make better decisions by making markets easier to understand.
A research partner, not just a data vendor.
We focus on market research, competitive intelligence, industry analysis and data-driven research across India's consumer and digital economy.
Our work is designed to bridge the gap between scattered information and a clear commercial point of view. We care about source quality, analytical rigor and—most importantly—whether the output helps someone make a better decision.
Shabnam Banu
Market Research, Consulting & Expert Network
Shabnam Banu works across market research, consulting support and expert-led industry research, helping turn business questions into structured insights. Her work brings together market understanding, focused research and conversations with industry participants to help clients build a clearer view of markets, business models and competitive dynamics.
Her areas of work include primary and secondary research, industry and competitor analysis, market landscaping, expert consultations and expert calls. By connecting research findings with practical commercial questions, she supports teams seeking to understand how markets operate, where opportunities may lie and which trends deserve closer attention.
She is particularly interested in India's evolving consumer and digital economy, including e-commerce, quick commerce, retail and consumer-facing businesses. Her approach emphasises thoughtful questioning, reliable inputs and concise synthesis—so that research is useful not just as information, but as an input to decision-making.
Simple standards.
High bar.
Rigor
We challenge assumptions and validate numbers before drawing conclusions.
Clarity
Complex markets should become easier to understand after working with us.
Relevance
Every research output should connect back to a real business question.
What we believe about research
The principles behind every engagement.
Operator lens
Numbers are tested against how businesses actually run, from store economics to supply loops.
Clarity over volume
We deliver the few insights that matter, not hundred-page decks.
Transparent methods
Every estimate comes with its assumptions and sources.
Independence
Our conclusions follow the evidence, not the brief.